The International Production and Processing Expo is an annual trade show serving as a single system for businesses to inform, network and gain insight of future technology in the industries of meat, poultry and feed hosted in Atlanta, GA.

PROBLEM

Rebrand and promote the trade show to appeal to a younger target audience for three industries.

CONCEPT

Use of interactive campaigns with a creative twist that drives attendees to the website to create buzz for events and activities during the trade show.

EXECUTION

Logo Design, Ad Campaign, Web Banners, Expo Guide, App Design