The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research.

PROBLEM

Every 67 seconds someone in the Unites States is diagnosed with Alzheimer’s disease. It is the 6th leading cause of death in the United States. They are our grandparents, parents, sisters, and brothers.

CONCEPT

Appeal to the younger generation so they can watch out and observe of the signs to look out for in their family members as well as making them more aware of the disease.

EXECUTION

Ad Campaign : Poster Series, Instagram Sponosored Ad, Billboard, Bus Wrap Ad, Infographic