ABOUT THE PROJECT

Art Institute of Atlanta Creative Guidebook is a collection of quotes on creativity from different authors.

PROBLEM

Students enter school with untapped passion, drive and creativity. After endless classes, homework and lectures they may lose their drive and ambition.

CONCEPT

Promote creativity in a engaging motivational way with the use of quotes from authors on the topic of creativity.

EXECUTION

Book Cover, Book Spread, Poster, Microsite, Motion Graphics/Case Study